ANKUR HEALTHCARE.

Driving High-Intent Patient Enquiries for a Specialized Andrology & Men’s Health Hospital

0 x

growth in phone calls directly from Google Maps

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organic traffic growth

0 x

increase in patient enquiries

0 %

higher enquiry-to-appointment conversion via WhatsApp

  • SERVICES PROVIDED :-
GOOGLE ADS
WHATSAPP MARKETING
LOCAL SEO
Retargeting & Conversion Optimisation
SEO
  • The Challenge
    Ankur Healthcare operates in a sensitive healthcare category where trust, privacy, and quick response play a major role in conversions. The brand faced: Low visibility for treatment-related searches High drop-offs after initial enquiries Delayed follow-ups leading to lost patients Need for a private, fast, and personal communication channel

Strategy & Execution

When the right eyes are on your brand, growth follows naturally.

WhatsApp Marketing & Lead Nurturing

  • Integrated WhatsApp Business API for instant follow-ups.

  • Automated appointment reminders, treatment explainers, and enquiry responses.

  • Used personalised messaging for sensitive consultations.

👉 Result:

    • 45% increase in enquiry-to-appointment conversion rate

    • 32% faster response time, improving patient trust

    • 28% of total appointments driven via WhatsApp interactions

Local SEO Domination for High-Intent Patient Searches

We rebuilt Ankur Healthcare’s local presence to capture patients actively searching for treatment nearby.

  • Optimised Google Business Profile with treatment-level categories, keyword-rich descriptions, services, and FAQs

  • Built location-intent landing pages for major treatment searches

  • Strengthened NAP consistency and local authority signals

👉 Result:

  • Ranked in the Top 3 Google Map Pack for major searches like andrologist near me and male infertility treatment near me

  • 48% of total patient enquiries driven via Google Maps & local search

  • 10.5× growth in calls and direction requests from Google maps

High-Intent Medical SEO for Treatment Keywords

We focused on ranking only for searches with clear treatment intent, not generic awareness terms.

  • Built SEO-optimised pages for infertility, erectile dysfunction, sexual health, and men’s wellness

  • Implemented EEAT-based medical content frameworks

  • Structured FAQs and schema for better SERP visibility

👉 Result:

  • 5× growth in organic website traffic

  • 65% of organic traffic from high-intent treatment searches

Google Search Ads Focused on Appointment Bookings

We launched tightly controlled, privacy-compliant search campaigns for patients ready to consult.

  • Keyword-level bidding for appointment-driven searches

  • Trust-focused ad copies and extensions

  • Call and WhatsApp-enabled ads for faster conversions

👉 Result

  • 3.5× increase in monthly patient enquiries

  • 38% reduction in cost per patient lead

  • Higher enquiry-to-appointment conversion rates