Monkstory.

Scaling a Vegan Footwear Brand into a High-Growth D2C Powerhouse

0 x

Sales Growth

0 %

Increase in Website Traffic

0 x

Sustained ROAS

0 +

Organic Instagram Followers

  • SERVICES PROVIDED :-
EMAIL MARKETING
SOCIAL MEDIA MANAGEMENT
META ADS
WHATSAPP MARKETING
SHOPPING ADS
  • The Challenge
    Monkstory entered the competitive D2C footwear market with a strong product philosophy — stylish, vegan, and sustainable footwear — but faced key digital challenges: Inconsistent online sales performance Limited website traffic and low brand discovery Underutilised email marketing channel No scalable customer acquisition system Need to build a loyal community around the brand Despite a quality product, Monkstory required a performance-driven digital engine to unlock scale.

Strategy & Execution

When the right eyes are on your brand, growth follows naturally.

performance-Driven Meta Ad Scaling

We launched and optimised aggressive Meta ad campaigns focused on high-intent audiences.

  • Built full-funnel campaigns (prospecting, retargeting, retention)

  • Used product-led creatives and UGC-style ads

  • Continuously optimised creatives, audiences, and budgets

  • Maintained profitability while scaling aggressively

👉 Result: 23× explosion in online sales with a consistent 4.6× ROAS

Email Marketing as a Revenue Channel

We transformed email from a support channel into a core revenue driver.

  • Built automated flows (welcome, abandonment, repeat purchase)

  • Segmented audiences based on behaviour and purchase history

  • Crafted conversion-focused campaigns with strong brand voice

👉 Result: 77% average email open rate, driving consistent repeat sales

Website Traffic & Funnel Optimisation

Traffic growth was aligned with conversion optimisation to ensure quality scale.

  • Scaled monthly website traffic from 9,000 to 78,000+ visitors

  • Optimised landing pages and product flows for conversion

  • Improved retargeting efficiency to maximise ROAS

👉 Result: 766% growth in traffic without sacrificing profitability

Organic Instagram Community Building

We focused on building a real audience — not vanity metrics.

  • Implemented a content and reels growth strategy

  • Built brand storytelling around sustainability and lifestyle

  • Focused on engagement-led organic growth

👉 Result: 55,000+ organic Instagram followers fueling brand trust and repeat purchases